I read CVs for 15 years. Most of them were hiding a business.
I'm Toks. I spent 15 years in recruitment, including time at Hays. I have read more CVs than I can count.
And I kept seeing the same thing. Brilliant people describing themselves as job titles. Project manager. Operations lead. Head of something. Their CV said what they were called. It never said what they were worth.
You can't see your own cluster.
I started calling it the Job Title Trap. Your CV is built to get you hired, so it hides the mix of skills a client would happily pay for. You can't see your own cluster because you live inside it every day.
So I built CV2A to do what I did for years by hand. Read the career, not the title. Find the 2 skills that make someone rare. Check who is paying for them right now. Then turn it into an offer with a name, a price and a plan.
My mission is simple. Nobody with real experience should stay stuck because they can't see what they have already built.